The goal of this project was to generate excitement that would lead the prospective student to choose Trinity as their school. Our strategy was to roll out the red carpet (via a multi-piece kit) and draw them to connect with current students (#since1897). The overall design expressed this strategy from the retro-looking booklet to the hand-lettered pennant.

My role was Design Lead. I collaborated with the Assistant Director of Marketing (who brilliantly came up with the cover-to-inside idea of “You are IN/We are TrINity”). After crafting the initial structure, I designed the inside elements: booklet, stickers, t-shirt, pennant, and hand-lettered “Trinity.” Box design by Alex Daye and photography by Kathleen Murray.

2016 GDUSA Award Winner